CD Cover Practice – Photoshop Practice

Cd cover practice – photoshop practice from emilyflaxman

Controversial Music Videos

In the article above the author speaks about controversial music videos, with Rhianna's video 'Bitch Better Have My Money' being the music video in mind. It suggests that the content shown isn't appropriate for Rhianna's main target audience with it being mostly teenagers aged 17-19. It is suggested that in the music video Rhianna feeds the idea of females as objects to be used and abused for material gain and an audience’s enjoyment which sets a bad example to such a young audience.

genre theories

Daniel Chandler- Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them.

 Tom Ryall (1978) – Genre provides a framework of structuring rules, in the shape of patterns/forms/styles/structures, which act as a form of ‘supervision’ over the work of production of filmmakers and the work of reading by the audience. John Fiske defines genres as ‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences.

 Steve Neale (1990) argues that Hollywood’s generic regime performs two inter-related functions:to guarantee meanings and pleasures for audiences ii) to offset the considerable economic risks of industrial film production by providing cognitive collateral against innovation and difference.

Jonathan Culler (1978) – generic conventions exist to establish a contract between creator and reader so as to make certain expectations operative, allowing compliance and deviation from the accepted modes of intelligibility. Acts of communication are rendered intelligible only within the context of a shared conventional framework of expression