Thursday, 29 September 2016
Tuesday, 20 September 2016
Controversial Music Videos

In the article above the author speaks about controversial music videos, with Rhianna's video 'Bitch Better Have My Money' being the music video in mind. It suggests that the content shown isn't appropriate for Rhianna's main target audience with it being mostly teenagers aged 17-19. It is suggested that in the music video Rhianna feeds the idea of females as objects to be used and abused for material gain and an audience’s enjoyment which sets a bad example to such a young audience.
genre theories
Daniel Chandler- Conventional definitions of genres tend to
be based on the notion that they constitute particular conventions of content
(such as themes or settings) and/or form (including structure and style) which
are shared by the texts which are regarded as belonging to them.
Tom Ryall (1978) – Genre provides a framework of structuring
rules, in the shape of patterns/forms/styles/structures, which act as a form of
‘supervision’ over the work of production of filmmakers and the work of reading
by the audience. John Fiske defines genres as ‘attempts to structure some order
into the wide range of texts and meanings that circulate in our culture for the
convenience of both producers and audiences.
Steve Neale (1990) argues that Hollywood’s generic regime
performs two inter-related functions:to guarantee meanings and pleasures for
audiences ii) to offset the considerable economic risks of industrial film
production by providing cognitive collateral against innovation and difference.
Jonathan Culler (1978) – generic conventions exist to
establish a contract between creator and reader so as to make certain
expectations operative, allowing compliance and deviation from the accepted
modes of intelligibility. Acts of communication are rendered intelligible only
within the context of a shared conventional framework of expression
Friday, 29 July 2016
Wednesday, 20 July 2016
Friday, 8 July 2016
Recreation Task
For our recreation task we did the song 'happy' by Pharrell Williams, as we only had about a week to film and edit this it isn't the best thing ever, however enjoy!
Introduction
Hello!
I have previously done a full year of AS media studies and I am now onto A2! I am excited to do this year as I enjoyed creating my own thriller and I think creating a music video will be even better! throughout the year I will be posting everything I find on this blog and any other information that is relevant to the creating of our music video.
I have previously done a full year of AS media studies and I am now onto A2! I am excited to do this year as I enjoyed creating my own thriller and I think creating a music video will be even better! throughout the year I will be posting everything I find on this blog and any other information that is relevant to the creating of our music video.
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